350 Lincoln Street, Suite 2400
Hingham, MA 02043
© 2025 Higher Impact People, LLC
All rights reserved.
350 Lincoln Street, Suite 2400
Hingham, MA 02043
© 2025 Higher Impact People, LLC
All rights reserved.
350 Lincoln Street, Suite 2400
Hingham, MA 02043
© 2025 Higher Impact People, LLC
All rights reserved.
The Invisible Gatekeeper
Before a recruiter ever sees your name, an algorithm probably does.
Applicant Tracking Systems (ATS) now sit between every job post and the people who apply. They don’t reject you—they interpret you, converting your résumé into data points that either map cleanly or fall through the cracks.
If your résumé has ever disappeared into silence, it might not be because you weren’t qualified—it’s because the system never understood you.
Quick Fact: Over 98% of Fortune 500 companies use some form of ATS or résumé-parsing AI.
From Action to Optimization
Discipline gets you to the door; optimization helps you open it.
The systems you’ve built so far were designed for humans—now it’s time to build one for machines.
The goal isn’t to trick technology; it’s to translate your story so both humans and algorithms can read it clearly.
The 3 L’s of ATS Optimization — Layout, Language, Logic
Just as every step before this had a guiding framework, these three principles make your résumé legible to AI while staying human to the reader.
1. Layout — Structure for Machines and Humans
Think of an ATS as a translator. It reads your résumé line by line, converting words into fields like Job Title, Company, Skills, and Dates of Employment.
Clean structure makes translation possible.
✅ Use a single-column layout.
✅ Stick with common fonts (Arial, Calibri, Times New Roman).
✅ Label sections conventionally: Experience, Education, Skills, Certifications.
✅ Place contact info in the body—not in headers or footers.
✅ Save as .docx or text-based PDF (not scanned or image-based).
Myth buster: PDFs aren’t the enemy. Modern systems like Lever and Greenhouse parse text-based PDFs just fine.
Why it matters: Even if a human later reviews it, your résumé might be buried pages deep if the parser can’t read your structure.
2. Language — Context Beats Keywords
ATS systems don’t just look for keywords—they look for context.
They weight terms by frequency and relevance. Repeating “project management” five times won’t help; demonstrating impact will.
Before:
“Responsible for project management and stakeholder communication.”
After:
“Managed $2.5 M technology project using Agile methodology, aligning stakeholders across engineering and finance.”
The second example hits the same keywords and provides evidence—what natural-language models flag as “contextually relevant.”
Pro Tip: Mirror the phrasing in the job description naturally. If they say “data visualization,” use that—not “data presentation.”
3. Logic — Match How ATS Thinks
The logic layer covers everything behind the text: file types, metadata, and consistency.
Think of it as your résumé’s operating system.
File & Metadata Rules
-
If the posting specifies a format → use it.
-
Uploading to a portal → .docx is safest.
-
Emailing directly → PDF for layout stability.
-
Always ensure text is selectable (not an image).
Quick Fact: ATS reads file names, too. Naming your file Firstname_Lastname_Position.docx is cleaner and indexed more reliably than Resume(1).pdf.
Formatting Consistency
Even clean résumés can stumble on technical traps:
-
Tables & Columns = Broken Reading Order
-
Headers & Footers = Lost Contact Info
-
Icons & Images = Invisible Content
-
Acronyms = Ambiguity
-
Dates = Inconsistency
HIP Tip: If you can’t copy and paste the full text cleanly from your file, neither can the ATS.
Why This Isn’t About Beating the System
The best résumés don’t trick algorithms—they translate stories.
The goal is clarity, not compliance. Every keyword should still sound like you.
This is where the technical meets the human—because each phrase is ultimately a story about what you’ve done and why it matters.
A Note on AI Résumé Tools
Tools like Jobscan, Rezi, Teal, or generative-AI platforms (ChatGPT, Jasper) can speed up draft creation—but they can’t supply the insight.
Use them for structure, not story. Automation can surface the data; authenticity gives it meaning.
Human Review: The Second Gate
Even the most ATS-friendly résumé still faces one final test: a human skim.
Recruiters spend less than ten seconds deciding whether to read further.
Pro Tip: Lead each bullet with a verb + impact.
“Reduced onboarding time by 40% through automation of compliance training.”
Clean design and concise language make it easy for the human to say “yes” to the interview.
Final Thoughts — The Human Behind the Algorithm
You’ve now seen how the system thinks.
And for the first time, you can make it work for you.
From story crafting to focus to visibility, every step in this series has been about reclaiming control of your career narrative.
This is the technical extension of that same mission — turning discipline into discoverability.
If you follow this plan even 70 percent to spec, you’ll see a measurable shift.
It’s not magic. It’s process and effort.
Because career advocacy isn’t about beating the algorithm.
It’s about making sure your story gets seen — by both the system and the person who cares enough to read it.
It’s the perfect intersection of everything you’ve built: discipline, clarity, and now, visibility.
References
-
LinkedIn (2023). How ATS and AI Shape Modern Hiring. https://business.linkedin.com/talent-solutions
-
SHRM (2022). Applicant Tracking System Parsing Data and Candidate Success Rates. https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition
-
Jobscan (2023). Algorithmic Match Rate Analysis. https://www.jobscan.co
-
Harvard Business Review (2021). Designing for Algorithms Without Losing Authenticity. https://hbr.org/2021/07/designing-for-algorithms-without-losing-authenticity
-
McKinsey & Company (2022). AI and the Future of Hiring. https://www.mckinsey.com/featured-insights/future-of-work
Original Post on LinkedIn. October 13th, 2025
~ Nicholas Brandenburg (Founder, Higher Impact People)
Career Transition Tool — Higher Impact People — Optimize Your Résumé for AI Systems
The Invisible Gatekeeper
Before a recruiter ever sees your name, an algorithm probably does.
Applicant Tracking Systems (ATS) now sit between every job post and the people who apply. They don’t reject you—they interpret you, converting your résumé into data points that either map cleanly or fall through the cracks.
If your résumé has ever disappeared into silence, it might not be because you weren’t qualified—it’s because the system never understood you.
Quick Fact: Over 98% of Fortune 500 companies use some form of ATS or résumé-parsing AI.
From Action to Optimization
Discipline gets you to the door; optimization helps you open it.
The systems you’ve built so far were designed for humans—now it’s time to build one for machines.
The goal isn’t to trick technology; it’s to translate your story so both humans and algorithms can read it clearly.
The 3 L’s of ATS Optimization — Layout, Language, Logic
Just as every step before this had a guiding framework, these three principles make your résumé legible to AI while staying human to the reader.
1. Layout — Structure for Machines and Humans
Think of an ATS as a translator. It reads your résumé line by line, converting words into fields like Job Title, Company, Skills, and Dates of Employment.
Clean structure makes translation possible.
✅ Use a single-column layout.
✅ Stick with common fonts (Arial, Calibri, Times New Roman).
✅ Label sections conventionally: Experience, Education, Skills, Certifications.
✅ Place contact info in the body—not in headers or footers.
✅ Save as .docx or text-based PDF (not scanned or image-based).
Myth buster: PDFs aren’t the enemy. Modern systems like Lever and Greenhouse parse text-based PDFs just fine.
Why it matters: Even if a human later reviews it, your résumé might be buried pages deep if the parser can’t read your structure.
2. Language — Context Beats Keywords
ATS systems don’t just look for keywords—they look for context.
They weight terms by frequency and relevance. Repeating “project management” five times won’t help; demonstrating impact will.
Before:
“Responsible for project management and stakeholder communication.”
After:
“Managed $2.5 M technology project using Agile methodology, aligning stakeholders across engineering and finance.”
The second example hits the same keywords and provides evidence—what natural-language models flag as “contextually relevant.”
Pro Tip: Mirror the phrasing in the job description naturally. If they say “data visualization,” use that—not “data presentation.”
3. Logic — Match How ATS Thinks
The logic layer covers everything behind the text: file types, metadata, and consistency.
Think of it as your résumé’s operating system.
File & Metadata Rules
-
If the posting specifies a format → use it.
-
Uploading to a portal → .docx is safest.
-
Emailing directly → PDF for layout stability.
-
Always ensure text is selectable (not an image).
Quick Fact: ATS reads file names, too. Naming your file Firstname_Lastname_Position.docx is cleaner and indexed more reliably than Resume(1).pdf.
Formatting Consistency
Even clean résumés can stumble on technical traps:
-
Tables & Columns = Broken Reading Order
-
Headers & Footers = Lost Contact Info
-
Icons & Images = Invisible Content
-
Acronyms = Ambiguity
-
Dates = Inconsistency
HIP Tip: If you can’t copy and paste the full text cleanly from your file, neither can the ATS.
Why This Isn’t About Beating the System
The best résumés don’t trick algorithms—they translate stories.
The goal is clarity, not compliance. Every keyword should still sound like you.
This is where the technical meets the human—because each phrase is ultimately a story about what you’ve done and why it matters.
A Note on AI Résumé Tools
Tools like Jobscan, Rezi, Teal, or generative-AI platforms (ChatGPT, Jasper) can speed up draft creation—but they can’t supply the insight.
Use them for structure, not story. Automation can surface the data; authenticity gives it meaning.
Human Review: The Second Gate
Even the most ATS-friendly résumé still faces one final test: a human skim.
Recruiters spend less than ten seconds deciding whether to read further.
Pro Tip: Lead each bullet with a verb + impact.
“Reduced onboarding time by 40% through automation of compliance training.”
Clean design and concise language make it easy for the human to say “yes” to the interview.
Final Thoughts — The Human Behind the Algorithm
You’ve now seen how the system thinks.
And for the first time, you can make it work for you.
From story crafting to focus to visibility, every step in this series has been about reclaiming control of your career narrative.
This is the technical extension of that same mission — turning discipline into discoverability.
If you follow this plan even 70 percent to spec, you’ll see a measurable shift.
It’s not magic. It’s process and effort.
Because career advocacy isn’t about beating the algorithm.
It’s about making sure your story gets seen — by both the system and the person who cares enough to read it.
It’s the perfect intersection of everything you’ve built: discipline, clarity, and now, visibility.
References
-
LinkedIn (2023). How ATS and AI Shape Modern Hiring. https://business.linkedin.com/talent-solutions
-
SHRM (2022). Applicant Tracking System Parsing Data and Candidate Success Rates. https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition
-
Jobscan (2023). Algorithmic Match Rate Analysis. https://www.jobscan.co
-
Harvard Business Review (2021). Designing for Algorithms Without Losing Authenticity. https://hbr.org/2021/07/designing-for-algorithms-without-losing-authenticity
-
McKinsey & Company (2022). AI and the Future of Hiring. https://www.mckinsey.com/featured-insights/future-of-work
Original Post on LinkedIn. October 13th, 2025
~ Nicholas Brandenburg (Founder, Higher Impact People)
Career Transition Tool — Higher Impact People — Optimize Your Résumé for AI Systems
The Invisible Gatekeeper
Before a recruiter ever sees your name, an algorithm probably does.
Applicant Tracking Systems (ATS) now sit between every job post and the people who apply. They don’t reject you—they interpret you, converting your résumé into data points that either map cleanly or fall through the cracks.
If your résumé has ever disappeared into silence, it might not be because you weren’t qualified—it’s because the system never understood you.
Quick Fact: Over 98% of Fortune 500 companies use some form of ATS or résumé-parsing AI.
From Action to Optimization
Discipline gets you to the door; optimization helps you open it.
The systems you’ve built so far were designed for humans—now it’s time to build one for machines.
The goal isn’t to trick technology; it’s to translate your story so both humans and algorithms can read it clearly.
The 3 L’s of ATS Optimization — Layout, Language, Logic
Just as every step before this had a guiding framework, these three principles make your résumé legible to AI while staying human to the reader.
1. Layout — Structure for Machines and Humans
Think of an ATS as a translator. It reads your résumé line by line, converting words into fields like Job Title, Company, Skills, and Dates of Employment.
Clean structure makes translation possible.
✅ Use a single-column layout.
✅ Stick with common fonts (Arial, Calibri, Times New Roman).
✅ Label sections conventionally: Experience, Education, Skills, Certifications.
✅ Place contact info in the body—not in headers or footers.
✅ Save as .docx or text-based PDF (not scanned or image-based).
Myth buster: PDFs aren’t the enemy. Modern systems like Lever and Greenhouse parse text-based PDFs just fine.
Why it matters: Even if a human later reviews it, your résumé might be buried pages deep if the parser can’t read your structure.
2. Language — Context Beats Keywords
ATS systems don’t just look for keywords—they look for context.
They weight terms by frequency and relevance. Repeating “project management” five times won’t help; demonstrating impact will.
Before:
“Responsible for project management and stakeholder communication.”
After:
“Managed $2.5 M technology project using Agile methodology, aligning stakeholders across engineering and finance.”
The second example hits the same keywords and provides evidence—what natural-language models flag as “contextually relevant.”
Pro Tip: Mirror the phrasing in the job description naturally. If they say “data visualization,” use that—not “data presentation.”
3. Logic — Match How ATS Thinks
The logic layer covers everything behind the text: file types, metadata, and consistency.
Think of it as your résumé’s operating system.
File & Metadata Rules
-
If the posting specifies a format → use it.
-
Uploading to a portal → .docx is safest.
-
Emailing directly → PDF for layout stability.
-
Always ensure text is selectable (not an image).
Quick Fact: ATS reads file names, too. Naming your file Firstname_Lastname_Position.docx is cleaner and indexed more reliably than Resume(1).pdf.
Formatting Consistency
Even clean résumés can stumble on technical traps:
-
Tables & Columns = Broken Reading Order
-
Headers & Footers = Lost Contact Info
-
Icons & Images = Invisible Content
-
Acronyms = Ambiguity
-
Dates = Inconsistency
HIP Tip: If you can’t copy and paste the full text cleanly from your file, neither can the ATS.
Why This Isn’t About Beating the System
The best résumés don’t trick algorithms—they translate stories.
The goal is clarity, not compliance. Every keyword should still sound like you.
This is where the technical meets the human—because each phrase is ultimately a story about what you’ve done and why it matters.
A Note on AI Résumé Tools
Tools like Jobscan, Rezi, Teal, or generative-AI platforms (ChatGPT, Jasper) can speed up draft creation—but they can’t supply the insight.
Use them for structure, not story. Automation can surface the data; authenticity gives it meaning.
Human Review: The Second Gate
Even the most ATS-friendly résumé still faces one final test: a human skim.
Recruiters spend less than ten seconds deciding whether to read further.
Pro Tip: Lead each bullet with a verb + impact.
“Reduced onboarding time by 40% through automation of compliance training.”
Clean design and concise language make it easy for the human to say “yes” to the interview.
Final Thoughts — The Human Behind the Algorithm
You’ve now seen how the system thinks.
And for the first time, you can make it work for you.
From story crafting to focus to visibility, every step in this series has been about reclaiming control of your career narrative.
This is the technical extension of that same mission — turning discipline into discoverability.
If you follow this plan even 70 percent to spec, you’ll see a measurable shift.
It’s not magic. It’s process and effort.
Because career advocacy isn’t about beating the algorithm.
It’s about making sure your story gets seen — by both the system and the person who cares enough to read it.
It’s the perfect intersection of everything you’ve built: discipline, clarity, and now, visibility.
References
-
LinkedIn (2023). How ATS and AI Shape Modern Hiring. https://business.linkedin.com/talent-solutions
-
SHRM (2022). Applicant Tracking System Parsing Data and Candidate Success Rates. https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition
-
Jobscan (2023). Algorithmic Match Rate Analysis. https://www.jobscan.co
-
Harvard Business Review (2021). Designing for Algorithms Without Losing Authenticity. https://hbr.org/2021/07/designing-for-algorithms-without-losing-authenticity
-
McKinsey & Company (2022). AI and the Future of Hiring. https://www.mckinsey.com/featured-insights/future-of-work
Original Post on LinkedIn. October 13th, 2025
~ Nicholas Brandenburg (Founder, Higher Impact People)

